Why your Jiu Jitsu Marketing strategy needs SEO
Does this sound familiar?
You’re running a Brazilian Jiu-Jitsu academy and most of your leads come through Instagram or Facebook. Apart from running the business, you need to come up with engaging content to keep sharing posts in order to attract new students or spend big bucks on paid ads with little ROI. Seems time-consuming and tiring, doesn’t it?
Perhaps you own a BJJ clothing brand or other e-commerce martial arts-related business. Your product pages seem to get some sales, but it’s mostly due to the enormous work you’re putting into Instagram and sometimes via referrals from sponsored athletes. You wish that your lead generation strategy was easier so you can take care of all other aspects of running the business…
Instagram and other social media are great for improving customer engagement, generating more traffic to the website and getting leads - don’t get me wrong, I use it, too…. BUT.
Yeah, there is a big fat BUT…
If you are not making the most out of your online presence by investing in SEO (Search Engine Optimisation) to improve your visibility and reach in Google, then you’re missing out on a huge piece of the pie called potential customers using search engines to find products or services like yours.
SEO offers several benefits for Brazilian Jiu-Jitsu (BJJ) businesses, websites, and practitioners:
Increased Online Visibility
SEO helps improve your website's rankings in search engine results pages (SERPs). When your BJJ website appears higher in search results, more people are likely to find it, increasing your online visibility.
Attract Targeted Traffic
SEO focuses on optimizing for relevant keywords and phrases. This means that the people who find your website through search engines are more likely to be interested in BJJ, whether they are looking for classes, techniques, equipment, or other related information.
Brand Credibility
Websites that appear near the top of search results are often seen as more credible and trustworthy by users. A well-optimized website can boost your brand's credibility in the eyes of potential customers.
Cost-Effective Marketing
Compared to paid advertising, SEO can be a cost-effective long-term BJJ marketing strategy. Once your website ranks well for relevant keywords, you can attract organic traffic without ongoing ad spend.
Better User Experience
SEO involves optimizing your website's structure, content, and user interface. This not only helps search engines but also improves the overall user experience. A well-structured website is easier to navigate and more user-friendly.
Competitive Advantage
If your competitors are investing in SEO and you are not, you may lose potential customers to them. By optimizing your website for search engines, you can level the playing field and even surpass competitors in search rankings.
Local Business Growth
For BJJ gyms and academies with physical locations, local SEO is crucial. Optimizing for local search can help you attract nearby students and practitioners who are looking for BJJ classes or events in their area.
Measurable Results
SEO efforts can be tracked and measured using tools like Google Analytics and Google Search Console. You can monitor your website's performance, track keyword rankings, and adjust your strategy based on data.
Long-Term Strategy
Unlike some marketing tactics that provide short-term gains, SEO is a long-term strategy. Once your website ranks well, it can continue to generate organic traffic for months or even years with ongoing maintenance.
Global Reach
If you offer online BJJ courses or products, SEO can help you reach a global audience. People from around the world can find your website and access your offerings.
Content Marketing Synergy
SEO often goes hand in hand with content marketing. By creating high-quality BJJ-related content and optimizing it for search engines, you can attract and educate your target audience.
Whether you have a BJJ gym, a website dedicated to Jiu-Jitsu-related content, or sell BJJ clothing or any other products, investing in SEO can significantly improve your online visibility, attract targeted traffic, enhance brand credibility, and provide a cost-effective and sustainable BJJ marketing strategy.
Get in touch to find out how I can help improve your online reach with bespoke SEO & web design services.
